Archive for July, 2009

SXSW Spotlights Artist-Fan Collaboration in New Film About Music 2.0

sxsw

Over the last several months, MixMatchMusic has been busy working on a short film for South By Southwest, titled “Remix…A New Way to Engage Fans”. Well, we’re happy to announce that the film is now live and you are invited to see how artists and fans are turning to remixing to connect and interact with fans in a music 2.0 world.

Emerging hip hop artists, the Bayliens, are poster children for a music 2.0 world that is nearly as much about connecting with fans off stage as it is entertaining them onstage.  This film shows how they’re connecting with fans at an almost molecular level, by offering them the musical building blocks of their songs and encouraging them to remix them into new sounds and new songs. The film also features insights from AmpLive (of Zion I) and Trifonic on the power of artist-fan collaboration.

Musicians are navigating a dramatically changed music business landscape.  More than ever, they have to engage and involve casual listeners in order to build deep and lasting relationships with them.  The group behind the video, MixMatchMusic (aka, the dudes writing this post), is focused on helping musicians make those connections and deepening the bonds that link them with fans.

The Bayliens

Advertisements

Send John Brown’s Body on Tour (via The Hector Fund)

There are different kinds of music fans out there. There are the casual fans – you know who you are – who regularly download the top 20 songs on itunes to stay current, flip on the radio while driving cause it’s easy, and tap their toes to whatever is playing in the background. They definitely enjoy music and probably have some favorite songs but they don’t, you know, obsess. They don’t memorize the lyrics to an entire album. They don’t spend a month’s salary on good seats at a concert. And they certainly don’t go out of their way to help the musicians themselves.

And then there are the loyal fans. Loyal fans are a unique breed of human. Loyal fans don’t just like, they love their favorite bands. These are the people who will fight a bouncer three times their size in an attempt to get on stage with their idol. They kiss their posters good night when they go to bed. They will follow a band around the country for months on tour. They would give anything to actually meet their favorite musician.

Loyal fans are pretty stoked about the things that are being made possible in this evolving world of music 2.0, where musicians and their fans are starting to interact, to connect. Not only can fans follow the daily lives of their favorite artists through tools like Twitter and Facebook and communicate with them and become part of a community, but now fans can support them financially. We’re not talking about buying CDs (i.e. giving money to record labels) here. We’re talking about giving cold hard cash directly to the artist, and thus enabling them to continue to create great music. There are various services out there that offer this, some of which we’ve covered previously.

hectorfund1

Recently, we learned that a group of rising reggae artists, John Brown’s Body, is raising $50k for an overseas tour using a service called The Hector Fund, which designs and manages “Artistfunding” campaigns. Microfinancing music is not a new idea. President/Founder of The Hector Fund, Jake Brennan, says on music think tank’s blog “We don’t claim Artistfunding as an original idea… We’re simply Artistfunding agents. We offer this as a service to artists. We develop, host and market the campaigns for the artists and administer the fulfillment of purchased tangible goods and merch to their fans.”

The kids over at The Hector Fund facilitate more intimate relationships between musicians and their loyal fans. They have built a platform upon which both parties get something they want (cool perks) or need (money) in a way that is feasible for everyone. And they make it super easy for both sides by handling all the details.

JBB

What sorts of tangible goods and merch is JBB offering in exchange for cash love? Among other things, a weekend on the band’s tour bus, a permanent spot on the guest list, studio production time and much much more. As part of this promotion they are offering a free MP3 download of the previously unreleased song, “Sweeter,” here. Go grab it and have a listen. Then, on that same page you can check out the plethora of contribution levels – from $6 to $50,000 – and all the cool shit you get in return for helping them live their dream and go on tour abroad.

[Sidenote: Did you know you can remix their song “Zion Triad”? You should give it a shot.]

On her St. Pete Music Scene blog, Shannon B. writes “…this Foundation embodies and represents true love for and dedication to music. In my opinion, this is exactly the kind of thinking the music community needs.” Well, it is certainly a step in the right direction. Empowering musicians to work more independently and to connect directly with their fans is a beautiful thing. And we’ll likely see more organizations like The Hector Fund popping up in the near future.

Stay up to date with The Hector Fund by becoming a fan on Facebook.

Remix Slightly Stoopid in the “Blazed and Confused at 2 AM Remix Contest”

BlazedTourBanner

If you haven’t heard yet, there is a phenomenon happening right now that warrants your immediate attention. King of the West Coast, Snoop Dogg, has teamed up with San Diego’s genre-bending Slightly Stoopid for a mind blowing collaboration. They’ve thrown modern reggae great (and son of Bob), Stephen Marley, and seedy pop newcomer, Mickey Avalon, into the mix too. What we have here folks is the Blazed and Confused Tour (don’t forget to become a fan on Facebook). Here’s a little sneak peek:

Rick Florino of Artist Direct notes that at the Irvine show “Snoop closed off a fantastic set chanting ‘Peace and Love.’ There was something very ‘Woodstock’ about the whole set… There’s no segregation at a Snoop Dogg show and he delivers something for everybody. What’s more rock n’ roll than that?”

Each of these artists/groups has a unique sound and message, and yet their vibe and mindset is one and the same. Bob probably summed it up best with “One Love.”

As part of the tour, Slightly Stoopid is hosting a remix contest for their song 2AM, a summertime reggae classic that will sooth your soul! Slightly Stoopid has loaded the stems to 2AM into MixMatchMusic’s Remix Wizard, and now all you pro and amateur musicians (and even nonmusicians) have the chance to create your own kickass remix of the song and share it with the world.

You have two options for making a remix: you can download the stems for free and use any software you want; or you can click on the MixMaker button on the widget to make a remix in MixMatchMusic’s simple online music editor. If you’ve never experienced remixing before, or just want to see how 2AM was made, check out the MixMaker! Either way, make sure to you upload your remix to the widget so that others can listen to, vote on, and share it. The contest starts July 15, 2009 at 2:00 AM and ends August 21, 2009.

There will be ONE winner picked by Slightly Stoopid, who will receive:

A set of the new Slightly Stoopid branded headphones, an autographed Stoopid poster, 2 tickets to the next Slightly Stoopid concert in your area, a limited edition Slightly Stoopid branded glass pipe, CDs of Slightly Stoopid’s entire discography & Chronichitis vinyl, and the Slightly Stoopid Live in San Diego DVD! Also – the winning remix might be posted for streaming on Slightly Stoopid’s Website, MySpace, thesixtyone, and Facebook (subject to Slightly Stoopid’s approval). Not bad, eh?

To get your creative juices flowing, here’s the official video for 2 a.m. Roll yourself a blunt and have a look and a listen. Then, enter the Blazed and Confused at 2AM Remix Contest here.

Happy 30th Birthday Walkman

Happy July, Happy Canada Day, and Happy 30th Birthday to the Sony Walkman. To shed some light on the technological leaps and bounds made since its advent, BBC brilliantly handed one to a 13 year old for a week to review. He (rather eloquently) delineates his experience here.

Luckily, although Sony “initially planned to call the machine ‘Soundabout’ in the United States and ‘Stowaway’ in Britain,” the term Walkman caught on quickly among consumers. In honor of the pesky little device that started it all, lets take a trip down memory road. For those among you who like to delve into model numbers and such minutiae, check out the Classic Walkman Museum.

My personal favorite was always the sporty yellow model. Remember that bad boy?

yellowwalkman

If the Walkman was the iPod’s predecessor, perhaps this commercial planted the seed for all those flashy iPod commercials.

Words can’t convey how rad it was when they came out with a “cassette player as small as a cassette tape!” Want to know more about the how? These guys do a good job explaining how the technology evolved.

Not into collecting vintage electronics or exploring historical perspectives like the young Mr. Campbell? How about using an ancient walkman to disguise an iPod and deter thieves?

Happy Birthday Mr. Walkman. We’ll always love you. Even when Apple puts your maker out of business. You have a very special place in our hearts, right next to Ferris Bueller, Fraggle Rock, and side ponytails.


Copyright © 2007-2009 MixMatchMusic, Ltd. All Rights Reserved