Posts Tagged 'John Brown’s Body'

Concert Sales Thrive Despite Recession

tix

It appears that the recession has not affected concert sales. Just look at the Pollstar 2009 mid year business analysis. People will always need the escape and the experience of live music, and tough economic times aren’t going to stop them apparently. Last year “the average box-office gross was up 18 percent and the average attendance up 6.3 percent, according to Billboard magazine” writes John Gerome of CBS News, who also notes that many musicians, promoters, and distributors are offering discounts and promotions of various kinds to help fans be able to afford their shows. Live Nation, for example, sometimes offers a four-pack deal (four tickets for the price of three) in essence rewarding you for bringing your friends.

Perhaps this trend is similar in a sense to alcohol sales. People certainly don’t stop drinking during tough economic times, but they might go out less and instead buy liquor at the store or choose cheaper drinks when they do go out. As far as concert tickets go, strapped fans will still go see their favorite bands. They’ll just buy crappier tickets.

Artists (well… some of them) are still making a ton of money from ticket sales. “Just ask Bruce Springsteen, Brit-pop singer Lily Allen, musical comedy duo the Flight of the Conchords, or indie-rock darling Neko Case, all of whom put on sold-out concerts in Boston in the last month,” says Sarah Rodman of the Boston Globe. In the era of steadily declining album sales, concerts are the life support that musicians continue to cling to.

MC Lars, who still makes royalties off of his older stuff on iTunes told us, “…for the newer stuff — the only way to get heard is to be out on the road as much as possible and playing clubs and all that because really with the recession and with kids knowing about bit torrent… the answer is to be on tour if you wanna make money as a musician – OR to write songs for commercials and not have any desire to be an independent musician!” He is a shining example of the DIY artist who is not afraid to try new things and get creative, especially when it comes to interacting with his fans.

This article in the Sydney Morning Herald presents some similar views from down under. “A lot of acts are putting out records to promote their tours,” says Michael Gudinski, the managing director of Frontier Touring Company. “In the old days you used to tour to promote your record.” Back then touring gave you the exposure needed to sell albums, which equaled revenue. Of course now the internet has forced the music industry onto its knees and slashed record sales. It has, however, graciously opened a new window of opportunity for the concert industry. “With the advent of the internet, which I regard as the radio of the 21st century, the potential concert-going audience in this country, in my opinion, has quadrupled,” says veteran concert promoter Michael Chugg.

As music 2.0 continues to evolve and present us with surprises, fans are increasingly becoming participants in the industry, rather than just passive observers and consumers. Take posse.com, for example, which “is turning fans into ticket agents. A music lover receives a commission each time someone clicks on a link or ad on their social networking page to buy a ticket to a show.” Pretty slick. Fans are becoming savvier, hungrier, and their expectations have changed.

One strategy being utilized by artists and promoters as a result is offering fans access to exclusive content, merch, and other VIP type goodies. Elliot Fox, the Director of Marketing & Promotions for JDub Records (a nonprofit record and event production company focused on new Jewish music, building community, and cross-cultural dialogue), explained that they are combating unfavorable conditions by developing new incentives and marketing strategies in order to reach their existing fan base while also building new ones. “The key to keeping fans loyal while also attracting new ones is being able to offer added value and additional content to users. For example, we can offer a free album download with purchase of a t-shirt or a free label sampler for fans who follow us on twitter. We are also in the process of launching a membership model where fans can pay a yearly subscription fee and will automatically receive our next 4 releases both physically and digitally. We feel that providing fans with a steady flow of new content allows them to feel connected to what the artists and label are trying to do.” Word.

The smart artists are figuring out ways to thrive in the current economic climate. Some attempt to make their live music experience accessible to a broader audience by offering tickets at a variety of price points. Others attempt to convert casual fans – who perhaps listen to, purchase, or illegally download their music but don’t go to concerts – into loyal fans. It’s the loyal fans who are most likely to go enjoy and support their favorite musicians even in tough times. It’s the loyal fans who might skip the family vacation to Hawaii this year but still splurge on a road trip to a music festival or decent seats at that U2 concert. Deep artist/fan connections are critical to success in music 2.0 and in most cases it’s what both the fans and the artists want – which is another reason why remix culture is still gaining momentum.

Another group diving headfirst into the artist/fan lovefest era is John Brown’s Body. Their manager, Seth Herman, pointed out numerous ways JBB is actively making themselves available to fans. “Basically we went right back to the grassroots level- replying to every email, sending everyone who buys merch at our online store a thank you, and giving away free tickets to a show if there is room on the guest list.” When touring they even take it a step further and reach out to local bands who are willing to pre-sell tickets and they’ll sometimes work with promoters to give the local band discounted tickets so they can bring out their friends. As we recently discussed, JBB is also working with The Hector Fund to pay for their international tour through “artistfunding.” The opportunities afforded fans through that particular collaboration are absurdly cool.

As we stumble blindly through the foggy terrain of this new musical frontier, trying bold new things and getting intimate with the music and its creators in totally new ways, at least we can count on one thing: Live music is here to stay.

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MixMatchMusic Artist Update

Summer concerts are in “full steam ahead”, “pedal to the metal”, “all systems go” phase at this juncture of the earth’s trip around the sun. Festivals are in full swing and summer concert tours are movin’ and shakin’. Speaking of, two MixMatchMusic artists in particular are sweeping the nation, rasta styleeee. John Brown’s Body and Slightly Stoopid are showing these fine states how summer can really be enjoyed, just chillaxin. I had the pleasure of checking out both in the last two weeks. Observe…

John Brown’s Body

John Brown’s Body took over Federal Hill at the 8×10 Club in Baltimore. The house was packed with people of all ages. No joke, I saw a variety of teens, 20 somethings and a handful of parental units decked out in tie dye having a blast. The crowd was friendly, excited and down to bounce to rasta beats. I gotta give it up to the opening act, Passafire who incidentally have a couple of local VA/MD boys in the band. I downright dug their style. It was more of an upbeat, rock/punk/particularly reggae mix. Each song was pretty different so I can’t really put them in one complete category. The keyboardist especially had a ton of energy, as did the whole band. They were a great set up for John Brown’s Body who completely blew me away as well. I was pleasantly surprised by how full their sound was. The band includes a trumpet, sax and trombone player which would bring great vibe to any venue. The lead singer has a captivating voice that puts you into a trance. Also, I’ve never seen a dude half bald, with dreads, kill a mic. I highly suggest checking out this tour if it comes to your city and you like reggae in the least bit. Find future dates HERE. They’ll even be in the UK!!

John Browns Body in Federal Hill, Baltimore

John Brown's Body in Federal Hill, Baltimore

Passafire, killin it!

Passafire, killin' it!

Slightly Stoopid

I’ll go ahead and say it, I’m stoopid for these guys. (Sorry, I had to go there.) I’ve been streaming them a lot lately and honestly, I’m digging the 2am remixes. But, uh, back to the lecture at hand, the Blazed and Confused tour, a whole different scene from the previous concert attended. First of all, the concert was at a beautiful outdoor venue tucked away in the trees of Colombia, MD called Merriweather Post Pavilion. LOVED attending a concert there. They had a great variety of drinks, food and entertainment on top of the actual concert. There’s a club on site for 21+ to get away and grab a drink as well as a music themed pinball arcade, waaaay cool. Second, I’d say the average age was a bit lower than what I’m used to. Slightly Stoopid/Snoop/Stephen Marley, keepin’ it real with the young’ins! As usual, Marley started it off with a crucial reggae style set to open the show. Then… Snoop D-O Double Gizzle hit the mic. He did a bunch of old school stuff which was exactly what the crowd (and myself) was hoping for. Also, Lady of Rage got on the mic and did an Afro Puff segment. Totally took me back to the good ol’ 90’s. Definitely a highlight of Snoop’s set as well as his official smoke break.

Blazed Individual

Blazed Individual

Snoop D-O Double G

Snoop D-O Double G

Slightly Stoopid came on stage with quite the set up. They had 2 large skulls on either side of the stage, lit up totem polls, a hazy Polynesian night themed backdrop, and an array of lighting that gave off a pretty stellar stony ambiance. The crowd was diggin’ their vibe and they often kicked it up a notch with some punk. These San Diegans definitely know how to please a stony crowd. Also, it’s pretty cool that they are headlining the tour.

Stoopid Set Up

Stoopid Set Up

Slightly Stoopid Set Up

Slightly Stoopid Set Up

Slightly Stoopid, kickin it up a knotch

Slightly Stoopid, kickin' it up a knotch

Enjoy the rest of the ’09 summer concerts! Please, you’re welcome to post your comments especially if you’ve checked out either or all of these artists!

Send John Brown’s Body on Tour (via The Hector Fund)

There are different kinds of music fans out there. There are the casual fans – you know who you are – who regularly download the top 20 songs on itunes to stay current, flip on the radio while driving cause it’s easy, and tap their toes to whatever is playing in the background. They definitely enjoy music and probably have some favorite songs but they don’t, you know, obsess. They don’t memorize the lyrics to an entire album. They don’t spend a month’s salary on good seats at a concert. And they certainly don’t go out of their way to help the musicians themselves.

And then there are the loyal fans. Loyal fans are a unique breed of human. Loyal fans don’t just like, they love their favorite bands. These are the people who will fight a bouncer three times their size in an attempt to get on stage with their idol. They kiss their posters good night when they go to bed. They will follow a band around the country for months on tour. They would give anything to actually meet their favorite musician.

Loyal fans are pretty stoked about the things that are being made possible in this evolving world of music 2.0, where musicians and their fans are starting to interact, to connect. Not only can fans follow the daily lives of their favorite artists through tools like Twitter and Facebook and communicate with them and become part of a community, but now fans can support them financially. We’re not talking about buying CDs (i.e. giving money to record labels) here. We’re talking about giving cold hard cash directly to the artist, and thus enabling them to continue to create great music. There are various services out there that offer this, some of which we’ve covered previously.

hectorfund1

Recently, we learned that a group of rising reggae artists, John Brown’s Body, is raising $50k for an overseas tour using a service called The Hector Fund, which designs and manages “Artistfunding” campaigns. Microfinancing music is not a new idea. President/Founder of The Hector Fund, Jake Brennan, says on music think tank’s blog “We don’t claim Artistfunding as an original idea… We’re simply Artistfunding agents. We offer this as a service to artists. We develop, host and market the campaigns for the artists and administer the fulfillment of purchased tangible goods and merch to their fans.”

The kids over at The Hector Fund facilitate more intimate relationships between musicians and their loyal fans. They have built a platform upon which both parties get something they want (cool perks) or need (money) in a way that is feasible for everyone. And they make it super easy for both sides by handling all the details.

JBB

What sorts of tangible goods and merch is JBB offering in exchange for cash love? Among other things, a weekend on the band’s tour bus, a permanent spot on the guest list, studio production time and much much more. As part of this promotion they are offering a free MP3 download of the previously unreleased song, “Sweeter,” here. Go grab it and have a listen. Then, on that same page you can check out the plethora of contribution levels – from $6 to $50,000 – and all the cool shit you get in return for helping them live their dream and go on tour abroad.

[Sidenote: Did you know you can remix their song “Zion Triad”? You should give it a shot.]

On her St. Pete Music Scene blog, Shannon B. writes “…this Foundation embodies and represents true love for and dedication to music. In my opinion, this is exactly the kind of thinking the music community needs.” Well, it is certainly a step in the right direction. Empowering musicians to work more independently and to connect directly with their fans is a beautiful thing. And we’ll likely see more organizations like The Hector Fund popping up in the near future.

Stay up to date with The Hector Fund by becoming a fan on Facebook.

Remix John Brown’s Body

johnbrownsbody

John Brown’s Body is an eight piece “modern reggae” band that has been playing its way around the country for the last 10 years, during which time they also released six studio albums. In that time, they endured more hardships than most bands should have to face in a lifetime, including the death of a bassist, departure of several original band members and throat surgery for the lead singer for vocal polyps. Perhaps all this real life strife and the revolving door of musical influence in the group is what spawned their unique style. Although their original sound was fairly true to traditional reggae stylings, as the band evolved their sound became more futuristic.

Check out their sound for yourself on their MySpace page. If you’re really ahead of the game you may have already gotten their newest album Re-Amplify (Easy Star Records), which debuted exclusively on iTunes on March 3rd (full release coming on March 17th). Like what you hear? Make your own remix of the song “Zion Triad” using the Remix Wizard on their Myspace page or in the MixMatchMusic Remix Wizard gallery).


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