Posts Tagged 'Nine Inch Nails'

SXSW Spotlights Artist-Fan Collaboration in New Film About Music 2.0

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Over the last several months, MixMatchMusic has been busy working on a short film for South By Southwest, titled “Remix…A New Way to Engage Fans”. Well, we’re happy to announce that the film is now live and you are invited to see how artists and fans are turning to remixing to connect and interact with fans in a music 2.0 world.

Emerging hip hop artists, the Bayliens, are poster children for a music 2.0 world that is nearly as much about connecting with fans off stage as it is entertaining them onstage.  This film shows how they’re connecting with fans at an almost molecular level, by offering them the musical building blocks of their songs and encouraging them to remix them into new sounds and new songs. The film also features insights from AmpLive (of Zion I) and Trifonic on the power of artist-fan collaboration.

Musicians are navigating a dramatically changed music business landscape.  More than ever, they have to engage and involve casual listeners in order to build deep and lasting relationships with them.  The group behind the video, MixMatchMusic (aka, the dudes writing this post), is focused on helping musicians make those connections and deepening the bonds that link them with fans.

The Bayliens

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Deep Artist/Fan Connections Critical to Success in Music 2.0

More than nine million musicians are trying to connect with more than 200 million music fans, according to some estimates. The huge numbers alone would suggest the odds are in their favor. Yet the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are increasingly irrelevant and as a result, musicians are increasingly on their own, without labels, record stores or radio to help them.

“The artist’s challenge is to convert casual fans into loyal fans, and loyal fans into paying customers,” said Charles Feinn, CEO and co-founder of music technology innovator MixMatchMusic. “Getting your music discovered just isn’t enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise and CDs artists need to pay the rent and put gas in the van.”

According to Feinn and many other music industry observers, record labels play a smaller and smaller role in breaking new bands or even promoting signed bands. Record stores are disappearing and radio is less and less of a factor in promoting new music. And it’s hard for a new band to breakthrough amongst the millions of songs in the iTunes Store. It’s also true that music fans have changed, acclimated to the read/write web and the social interaction that comes with it, and looking for the same experience with music and the artists who create it.

“While the business part of the traditional music business is breaking down, music is alive and well and there is more music than ever,” said Feinn. “We’re on a mission to help keep music alive, and we’re doing so by helping artists forge deeper and more meaningful connections with fans.”

Feinn said a growing number of artists are turning to new Internet-based initiatives, such as the remix promotions pioneered by Nine Inch Nails and Radiohead, to help them engage with and connect with music fans.

“Involving fans in the creative process by encouraging them to remix and mash up a new song from the musical building blocks provided by the artist, is catching on as one of the best ways to make the artist – fan connection stronger,” he said.

Feinn said that more than 60 artists have launched remix promotions based on MixMatchMusic’s Remix Wizard, a simple-to-use widget that any fan with a broadband connection can use. Artists including Pepper and Zion I have loaded the building blocks of songs – the guitar, bass, keys, drums and other elements called stems, into customized versions of MixMatchMusic’s widget, and invited fans to remix the stems to create new sounds and songs with them. He said the company’s site has received more than half a million impressions since the beginning of the year, and more than 80 thousand plays of fan-created remixes.

Feinn said the Remix Wizard is a fan-friendly approach to the more complex remix technologies employed by Nine Inch Nails and Radiohead. Bands such as Pepper feature remixes submitted by fans on their sites and MySpace pages, and some artists even promise to incorporate especially imaginative fan-created interpretations of their music in future albums.

Feinn said the Remix Wizard is the first in a series of artist and fan friendly technologies from MixMatchMusic designed to forge even stronger and deeper connections.

“Music has the power to bring people together,” said Feinn. “It’s exciting and also humbling to know we’re playing a small part in making those connections happen, through our technology-based products and services that help musicians convert casual music fans into loyal fans, and loyal fans into paying customers.”

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New Trend Connecting Artists & Fans: 50+ Bands Engaging Fans with the Remix Wizard

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Today, we’re happy to announce that MixMatchMusic has achieved an important milestone in the adoption of its Remix Wizard with more than 50 bands hosting fan engagement promotions since October! Artists including Pepper, Zion I, Camp Lo, and Julien-K are among the bands using the MixMatchMusic Remix Wizard to power remix contests for their fans. Each of the bands have loaded guitar, bass, keys, drums and/or other music stems into personalized versions of the Remix Wizard, and invited their fans to remix, mash up and create new sounds with them.

Pepper and Zion I recently wrapped up contests for fans to remix popular tracks from their respective newly released albums. The response was tremendous, with Pepper receiving 50 remixes, 2,000 votes and 22,000 plays of Freeze. Zion I’s contest around its track “DJ DJ” received 35 remixes, 1,900 votes and close to 11,000 plays.

“The response way exceeded our expectations and it was super gratifying seeing all these fans putting their own flavor on our song… one guy even paid to ‘liven’ a sample from another band and use it in his version,” said drummist/ vocalist Yesod Williams of the band, Pepper. “Getting the fans as involved as possible was the goal and we accomplished that tenfold with MixMatchMusic!”

MixMatchMusic’s Remix Wizard is a solution for the masses. By comparison the remix promotions pioneered by seminal bands, Radiohead and NIN, were limited to the relative handful of fans with Digital Audio Workstation software. The Remix Wizard is available to every band with a song and every fan with a browser and broadband connection.

“The chance to remix Zion I’s track ‘DJ DJ’ was an opportunity for me to show off my producing chops to the Zion I crew, Amplive and Zumbi, and to my own fans,” said artist/producer Stinj-e. “Remixing tracks from bands I admire gives me a different level of interaction with their music than if I’m catching Zion I at one of their live shows. It lets me tap into my creativity.”

To get your remix on, or to listen to all the remixes that have been made, check out the Remix Wizard gallery.

What I’m Hearing, Vol. 10

For last month’s new music update, click here.

February brought some very excellent music my way. An update of 84 songs spanning most genres included some new music as well as some hidden gems from the years past. Enjoy!

Franz Ferdinand, Tonight: In their first studio album since 2005’s You Could Have it So Much Better, the Scottish blokes return with another round of rollicking, high energy rock music. The staples of their previous musical endeavors are all here, from the steady lock-step drums to the grinding and rapid guitars, all accentuated with Alex Kapranos’s distinct vocals that he ranges from soft caress to forceful leader to out and out yell. While the album doesn’t provide much in the way of evolution from previous work, that’s not to say it’s not solid. In fact, in an era where numerous bands change their face and sound from one release to another, a little continuity isn’t a bad thing. They slow it down nicely with “Dream Again,” showing a more melodic touch to their sound, and on “Bite Hard” they show their ability to start slow to build to a frenetic and recognizable chorus structure. Don’t Sleep On: “Can’t Stop Feeling,” “Twilight Omens,” and “Bite Hard”

Glass Candy, Deep Gems and B/E/A/T/B/O/X: This is a group I just heard about out of Portland, OR. They’re currently on the Italians Do It Better label, with B/E/A/T/B/O/X coming out in 2007 and the Deep Gems album of unreleased tracks released in ’08. With an eerie female lead vocalist in Ida No, this group specializes in a delicious mixture of 80s pop music fused with dark/deep disco sounds. The grimy bass grooves, melodic keys and moving beats create a vision of dark streets on a rainy night or a dimly lit club for slow dancing hipsters, but would also feel right at home on the Scarface and Grand Theft Auto 2 soundtracks. Imagine a collaboration between Tangerine Dream and Nine Inch Nails with Kelli Dayton, formerly of the Sneaker Pimps, on vocals. If you like 80s, or disco, or just some dark music you can listen to in your cruise to an unmentionable location, Glass Candy will keep your head nodding. Don’t Sleep On: “Feeling Without Touching,” “Etheric Device,” and “Touching the Morning Mist.”

Lake, Oh, The Places We’ll Go: This relatively new (at least in terms of mass release appeal, just signed to K Records) lo-fi indie pop/rock group out of Olympia, WA caught me by surprise. Taking liberally from multiple genres and mixing it up with lyrics from both a male and female vocalist, the album doesn’t fit any one mold. There are hints of Say Hi to Your Mom, Death Cab for Cutie and Peter Bjorn and John here, but also moments of quiet melody that hearken to Feist or Sia. Some of the more uptempo indie moments on the album bring to mind Throw Me the Statue. Pianos, guitars, handclaps and horns find their moments at various points throughout the album, leading to a well-rounded and easily enjoyable album that is effortless as a listen. Don’t Sleep On: “Minor Trip,” “Dead Beat,” and Bad Dream.”

Telefon Tel Aviv, Immolate Yourself: While I’ve been listening to Telefon Tel Aviv since their sophomore release Map of What is Effortless, it wasn’t until I heard about their newest release that I learned about the death of one half of the laptop duo, Charles Cooper. Unfortunately, not much is known about the circumstances surrounding his death, other than he was missing for about a week before he was found, but given the dense emotional contexts of the group’s music, it isn’t hard to see where some levels of despair may have existed for Cooper. While Map brought their electronic sounds to a simple and accessible short format, Immolate Yourself is a densely layered piece that screams of despair behind towering walls of sound, melancholy synth work and distorted and echoed lyrics. At times beautiful for the music and others simply horrendous because of the distress the music belies, Immolate Yourself is a perfect study of what happens when depression meets a talented musician who simply can’t get it all out on paper. No word yet on what Joshua Eustis plans to do, but having been a long time friend of Cooper, it wouldn’t surprise me if it was a bit difficult to go back to the studio without him. Don’t Sleep On: “Your Mouth,” “Helen of Troy,” and “M.”

Zion I, The Take Over: Having already written a review of this album (that you can find here), I won’t say much other than to mention that the songs grow on me a bit more each listen. Don’t Sleep On: “The Take Over,” “Antenna,” and “Coastin'” featuring K.Flay.

The Singles Artists: These artists didn’t get full albums on the music update, but they definitely had a hit or two that got thrown in. For hip-hop fans, check out Kool G Rap (“On the Rise Again,” “What’s More Realer Than That”.) If you like old time classic rock and roll but have grown weary of listening to your Led Zeppelin albums over and over again, check out the new throwback work of the Golden Animals (“Queen Mary,” “My My My”) If you’re an indie rock listener, give Ruby Isle a try (“How It Hurts,” “One Trip.”)

MixMatchMusic Tra.kz releases: For those of you who haven’t been following, MixMatchMusic recently launched Tra.kz , a URL shortener for all things music. As part of that release, a number of bands released new music using the site, to tremendous results. The Expendables, Giant Panda Guerrila Dub Squad, Trifonic, and Pepper all released some new tracks. From Trifonic, we got “Gutter Box,” as well as a smoking remix of Kanye West’s “Love Lockdown.” Pepper brought a soundboard recording from a live concert with “Too Much.” For those with more interest in Pepper, we’ve got an interview coming up, as well as a remix contest, so stay on the lookout for that.

Another great month for new music… can’t wait to see what March has in store. Keep listening.

Musical Musings

With 2008 and all the music that came with it steadily speeding away in our rear view, I got to thinking a lot about what we did and didn’t see last year in the musical world, and what’s coming. When it comes down to it, 2008 was largely defined by some of the musical trends we saw, the continuing struggle over DRM and the ever growing attempts to market, brand and distribute music in ways that utilize multiple media and social platforms.

Musically, there was a greater push towards mash-ups (AmpLive Interview) and punk fueled Indie rock. Bands like Fall Out Boy and Bloc Party among many others kept driving guitars, sometimes melancholy lyrics and music that’s in your face in terms of pace at the forefront of the radio mainstream. Hip-Hop continued its usual pond-like trend: scum on the surface, beautiful water underneath with “artists” like T.I., T-Pain and Flo-rida topping the charts while rappers like Akrobatik, eLZhi and Black Milk continued struggling to boost their word of mouth. The line between Hip-Hop and Pop was continually blurred as radio Rap brought in more Rock and World music sounds into their songs.

We saw Kanye West rebound from a personally disastrous year to re-vamp his sound with 808s and Heartbreak, and we saw Guns ‘N Roses dig themselves out of a nearly 20 year grave to release the much anticipated Chinese Democracy album, something that many fans thought they’d never hear. Of course, most fans expected to hear either a new Eminem album (Relapse) or the long awaited and highly anticipated Detox album from Dr. Dre, and they got neither.

The DRM battle raged on in 2008, and in even just the beginning weeks of ’09 we’ve seen a nice movement in the area. For most of 2008, the IFPI (2) and the RIAA battled downloaders, both large and small, in court. Looking for lost compensation, they took to trial serial filesharers and spent massive amounts of time and money scaring college kids into settling out of court for fear of an expensive and punitive sentence against them. In the end, these efforts were largely useless, and in my mind, a joke, as they claimed to be fighting for the artists, while we all pretty much know how little the labels show the artists from individual song downloads.

The record industry spent months wringing their hands over lost profits and ways to control music that they long ago lost almost all control over. You have to wonder if, looking back now, they aren’t thinking of all their recent efforts as merely shutting the barn door after all the animals already escaped. And the change in tune has been brisk… Now, just two weeks into ’09, Apple has announced one of the broadest and most accessible withdrawals of DRM and price restructuring of MP3s in years. The four major labels have helped produce this movement, and it shows the increasing power of the consumers in the music marketplace. Once tied to hard copy formats like CDs with an average price table, consumers this year found diverse and creative ways to obtain their music, forcing the hand of the labels to recognize that DRM is not what the people want. How this lack of DRM will effect iPod sales or iTunes downloads remains to be seen. The launch of the App Store on iTunes also took music mobile with an incredible number of music related apps (and a few apps that are just plain incredible) designed for the iPhone.

The idea of Take Away shows and having artists perform live in unconventional venues took off. Nine Inch Nails picked up on Radiohead’s experiment with a free download format of an album, but they’ve taken it a step further now by offering over 400 GB of HD video footage from their concert tours up on torrent streams for fans to remix and create DVDs. This fan interaction has become tantamount to bands in the last year with MySpace including music, and a large number of acts going from conventional websites to social networking platforms.

And while these social networking sites and the bands that use them were beginning to become increasingly entwined, musicians were getting in the mix as well, literally. Late in 2008, MixMatchMusic officially opened its doors to musicians from all over the world to create, upload, collaborate and work with stems to broaden the ways people approach making music. With the DemoGod award at Demo ’08, a write-up in the San Francisco Chronicle and the ever-popular RemixSarahPalin.com, this vision of worldwide musical collaboration and the power of mixing and matching steps closer to being a full-fledged reality. (MixMatchMusic)

So what’s next? With the DRM barriers falling, the new foundations of band and fan interaction being laid and Web 2.0 casting a wider net over the ‘net, music in 2009 could be anyone’s game. Personally, I’m just waiting for The Detox… And now a moment for the outstanding musicians we lost this year, Bo Diddley and LeRoi Moore, among others.

Remix Throw Me the Statue’s “Yucatan Gold”

Ladies and gentlemen, it’s time to remix some serious indie-electro pop! For those of you that read Evolving Music, you’re probably quite familiar with Throw Me the Statue and their debut release Moonbeams. Read our review of it here, or read an interview with TMTS frontman Scott Reitherman here.

Well now, the TMTS boys want you to remix “Yucatan Gold”! Moonbeams is a rich indie blend of textures that range from indie pop, to psych-folk and art rock. Yucatan Gold takes the album into an electronic direction, and proves to be the album’s edgiest track. Full of drum machines, synths, and industrial lap-top layers, parts of the song are reminiscent of Nine Inch Nails, while others are what Weezer would song like if they went electro (do it!). What will your remix sound like?

TMTS recently dropped a video for Yucatan Gold (see below), and they are currently on tour. Be sure to check them out in your town so that you can pick up their new Purpleface EP, which you can only get on tour.

Go here to download the stems to Yucatan Gold, or to make remixes in the online MixMaker. When you’re done, be sure to upload your remix for others to check out! Or, just go listen to, vote on, and share the remixes.

Remix the Bayliens with the Remix Wizard

Remix season has begun folks! In the next few weeks, be on the look out for the unleashing of several Remix Wizards that will give you the chance to (legally) remix some great bands.  To kick it off, we have a catchy little number by the Bayliens called “Bubble Gum”, which some of you may have heard on Wild 94.9. They released a video for the song last week (see below),  and now they want you to get your remix on!

Enzyme Dynamite (left) & Jay Three (right)

The Bayliens: Enzyme Dynamite (left) & Jay Three (right)

For those of you who haven’t been around the Bay Area hip hop scene recently, it’s safe to say the Bayliens have landed. Since dropping their debut release “Crop Circles” over a year ago, their incessant touring and energy on stage have made them one of the bay’s most loved artists. Now they’re following the footsteps of bands like Radiohead and Nine Inch Nails by releasing stems for others to remix. Click here to download the stems for free, or to make a remix in the web-based MixMaker.

Produced by Dublin Beats, Crop Circles is an accessible mosaic of hiphop sounds fused with an electronic and often futuristic twist. The song features vocalist Cait La Dee, who teams up with Enzyme Dynamite and Jay Three to deliver an instant west coast classic! Get a feel for who the Bayliens are by tuning in to their “Zany 360” radio show on Fuzic.

To check out, vote on, and grab submitted remixes of Bubble Gum, go here. While you’re there, try making your own mix using the online MixMaker.


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