Posts Tagged 'remix promotions'

SXSW Spotlights Artist-Fan Collaboration in New Film About Music 2.0

sxsw

Over the last several months, MixMatchMusic has been busy working on a short film for South By Southwest, titled “Remix…A New Way to Engage Fans”. Well, we’re happy to announce that the film is now live and you are invited to see how artists and fans are turning to remixing to connect and interact with fans in a music 2.0 world.

Emerging hip hop artists, the Bayliens, are poster children for a music 2.0 world that is nearly as much about connecting with fans off stage as it is entertaining them onstage.  This film shows how they’re connecting with fans at an almost molecular level, by offering them the musical building blocks of their songs and encouraging them to remix them into new sounds and new songs. The film also features insights from AmpLive (of Zion I) and Trifonic on the power of artist-fan collaboration.

Musicians are navigating a dramatically changed music business landscape.  More than ever, they have to engage and involve casual listeners in order to build deep and lasting relationships with them.  The group behind the video, MixMatchMusic (aka, the dudes writing this post), is focused on helping musicians make those connections and deepening the bonds that link them with fans.

The Bayliens

Host your own remix contest with the Remix Wizard

Recently, MixMatchMusic launched the Remix Wizard, a free widget that any artist can use to host remix promotions on their websites, blogs and social network pages.  Artists customize what the widget looks like and provide the stems to a song (the various parts of a song, like the vocals, guitar, drums, etc) for fans to remix, either by using the online MixMaker or by downloading the stems for remixing in any music software. All the remixes are then published to the widget for others to play, vote on, and share. The widget is designed to be flexible, so that artists can sell the stems or give them away for free, set deadlines and give prizes to winners, and set the legal agreement that covers the rights to the stems and remixes made (who owns them?).

I recently recorded a new song, and have embedded the widget on my Myspace page so that y’all can remix it:

My Remix Wizard

The play button next to the left of “A Little Fuzzy” lets you hear the original song. The tracks in the middle of the widget (Dark Sunrise, Now’s the Time) are submitted remixes. When you submit yours, it will be listed there. Then, people can hear it, vote for it, and share it (by making a separate, mini widget).

Click “download stems” to get the stems in your home software, and then be sure to click “upload stems” to publish it. Or, click “MixMaker” to see how the song was made and to create a mix using the online sequencer. You’ll be able to publish it to the widget directly from there. The “wanna remix more tracks” link will take to a gallery full of Remix Wizards deployed around the web!

So, what are you waiting for? Host your own remix promotion today! Or, click here for more info.


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