Archive for the 'by Alan Khalfin' Category

SXSW Spotlights Artist-Fan Collaboration in New Film About Music 2.0

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Over the last several months, MixMatchMusic has been busy working on a short film for South By Southwest, titled “Remix…A New Way to Engage Fans”. Well, we’re happy to announce that the film is now live and you are invited to see how artists and fans are turning to remixing to connect and interact with fans in a music 2.0 world.

Emerging hip hop artists, the Bayliens, are poster children for a music 2.0 world that is nearly as much about connecting with fans off stage as it is entertaining them onstage.  This film shows how they’re connecting with fans at an almost molecular level, by offering them the musical building blocks of their songs and encouraging them to remix them into new sounds and new songs. The film also features insights from AmpLive (of Zion I) and Trifonic on the power of artist-fan collaboration.

Musicians are navigating a dramatically changed music business landscape.  More than ever, they have to engage and involve casual listeners in order to build deep and lasting relationships with them.  The group behind the video, MixMatchMusic (aka, the dudes writing this post), is focused on helping musicians make those connections and deepening the bonds that link them with fans.

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Deep Artist/Fan Connections Critical to Success in Music 2.0

More than nine million musicians are trying to connect with more than 200 million music fans, according to some estimates. The huge numbers alone would suggest the odds are in their favor. Yet the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are increasingly irrelevant and as a result, musicians are increasingly on their own, without labels, record stores or radio to help them.

“The artist’s challenge is to convert casual fans into loyal fans, and loyal fans into paying customers,” said Charles Feinn, CEO and co-founder of music technology innovator MixMatchMusic. “Getting your music discovered just isn’t enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise and CDs artists need to pay the rent and put gas in the van.”

According to Feinn and many other music industry observers, record labels play a smaller and smaller role in breaking new bands or even promoting signed bands. Record stores are disappearing and radio is less and less of a factor in promoting new music. And it’s hard for a new band to breakthrough amongst the millions of songs in the iTunes Store. It’s also true that music fans have changed, acclimated to the read/write web and the social interaction that comes with it, and looking for the same experience with music and the artists who create it.

“While the business part of the traditional music business is breaking down, music is alive and well and there is more music than ever,” said Feinn. “We’re on a mission to help keep music alive, and we’re doing so by helping artists forge deeper and more meaningful connections with fans.”

Feinn said a growing number of artists are turning to new Internet-based initiatives, such as the remix promotions pioneered by Nine Inch Nails and Radiohead, to help them engage with and connect with music fans.

“Involving fans in the creative process by encouraging them to remix and mash up a new song from the musical building blocks provided by the artist, is catching on as one of the best ways to make the artist – fan connection stronger,” he said.

Feinn said that more than 60 artists have launched remix promotions based on MixMatchMusic’s Remix Wizard, a simple-to-use widget that any fan with a broadband connection can use. Artists including Pepper and Zion I have loaded the building blocks of songs – the guitar, bass, keys, drums and other elements called stems, into customized versions of MixMatchMusic’s widget, and invited fans to remix the stems to create new sounds and songs with them. He said the company’s site has received more than half a million impressions since the beginning of the year, and more than 80 thousand plays of fan-created remixes.

Feinn said the Remix Wizard is a fan-friendly approach to the more complex remix technologies employed by Nine Inch Nails and Radiohead. Bands such as Pepper feature remixes submitted by fans on their sites and MySpace pages, and some artists even promise to incorporate especially imaginative fan-created interpretations of their music in future albums.

Feinn said the Remix Wizard is the first in a series of artist and fan friendly technologies from MixMatchMusic designed to forge even stronger and deeper connections.

“Music has the power to bring people together,” said Feinn. “It’s exciting and also humbling to know we’re playing a small part in making those connections happen, through our technology-based products and services that help musicians convert casual music fans into loyal fans, and loyal fans into paying customers.”

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New Trend Connecting Artists & Fans: 50+ Bands Engaging Fans with the Remix Wizard

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Today, we’re happy to announce that MixMatchMusic has achieved an important milestone in the adoption of its Remix Wizard with more than 50 bands hosting fan engagement promotions since October! Artists including Pepper, Zion I, Camp Lo, and Julien-K are among the bands using the MixMatchMusic Remix Wizard to power remix contests for their fans. Each of the bands have loaded guitar, bass, keys, drums and/or other music stems into personalized versions of the Remix Wizard, and invited their fans to remix, mash up and create new sounds with them.

Pepper and Zion I recently wrapped up contests for fans to remix popular tracks from their respective newly released albums. The response was tremendous, with Pepper receiving 50 remixes, 2,000 votes and 22,000 plays of Freeze. Zion I’s contest around its track “DJ DJ” received 35 remixes, 1,900 votes and close to 11,000 plays.

“The response way exceeded our expectations and it was super gratifying seeing all these fans putting their own flavor on our song… one guy even paid to ‘liven’ a sample from another band and use it in his version,” said drummist/ vocalist Yesod Williams of the band, Pepper. “Getting the fans as involved as possible was the goal and we accomplished that tenfold with MixMatchMusic!”

MixMatchMusic’s Remix Wizard is a solution for the masses. By comparison the remix promotions pioneered by seminal bands, Radiohead and NIN, were limited to the relative handful of fans with Digital Audio Workstation software. The Remix Wizard is available to every band with a song and every fan with a browser and broadband connection.

“The chance to remix Zion I’s track ‘DJ DJ’ was an opportunity for me to show off my producing chops to the Zion I crew, Amplive and Zumbi, and to my own fans,” said artist/producer Stinj-e. “Remixing tracks from bands I admire gives me a different level of interaction with their music than if I’m catching Zion I at one of their live shows. It lets me tap into my creativity.”

To get your remix on, or to listen to all the remixes that have been made, check out the Remix Wizard gallery.

Pepper Announces Remix Contest Winners

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Pepper has been a very busy band lately. In between being on tour with Pennywise and releasing their new live album, Kona Gold (on Law Records), they’ve been reviewing the 50 remixes that were made for their “Freeze” Remix Contest. Well, the results are in and Pepper has picked the winners. Big ups to IceHouseIndustries, Brendan Dane, and Santiago for their superb remixing skills!

IceHouseIndustries is the grand-prize winner, and will get to hang out with Pepper at their next show in sunny socal. He will also receive a copy of AmpliTube Fender and the T-RackS 3 Deluxe Mastering Suite from IK Multimedia. If you haven’t heard his remix, it’s a sophisticated blend of soulful and laid back sounds tied together with a driving electronic groove. His remix was definitely our favorite, and you can listen to it here. IceHouseIndustries is a very prolific remixer, and has a vast catalogue of remixes for you to enjoy on his website.

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The 1st runner up prize goes to Santiago, who threw a fat hip-hop beat over Freeze and turned it into a warm hip-hop jam that he rapped and sang over. Check out his remix here. The 2nd runner up prize goes to Brendan Dane, who cranked up the dub effect in his layered and trippy Freeze n’Dub remix. While the contest is over, you can to listen to all of the remixes, whenever the mood strikes, in the MixMatchMusic gallery.

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Royalty-Free Samples from Prime Loops

Exclusive Loops from Prime Loops

Do you ever find yourself searching far and wide for high quality, royalty-free loops that you can use in your music? If so, Prime Loops will most likely have what you’re looking for.

Prime Loops is a music production team based in the UK that meticulously crafts audiolicious loops and stems for you to use in your songs and remixes. They make pristine loops in almost every genre and format imaginable, and package them into libraries of fat and flexible samples that you can instantly download after paying a few bucks. After that, they’re royalty-free, which means that you can use them in anything you want, at no extra cost. You can even use them in songs that go on actual CDs, if that’s your kind of thing.

To give you an idea of how silly dope these loops are, Prime Loops and MixMatchMusic have partnered to bring you an exclusive set of loops on MixMatchMusic. They’ve uploaded over 50 loops for you to listen to, mashup, and get down with. Each loop is intricately created and individually mastered. Download them from MixMatchMusic, and if you need more, go to Prime Loops’ website and check out their massive collection of loops, tutorials, and studio tips.

Zion I Remix Contest Winners Announced

61rslzn4apl_ss400_2After carefully listening to the 35 remixes that fans made for the “DJ DJ” Remix Contest, Zumbi and AmpLive have made their decision. Congratulations to Hoyo, Orby Spectre, and Indecent the Slapmaster for winning the contest!

Hoyo was awarded the grand prize for his remix, which showcased a dirty electro twist to the song. Check it out here. The first runner up was Orby Spectre, who brought the funk with his remix. And, Indecent the Slapmaster was awarded the 2nd runner up prize, and gets Evolving Music’s nod for the most creative name for a remix: “DJ DJ Slapped and Slumped“.

All in all, Zion I fans had the best remixing chops that we’ve seen so far! You can listen to all the remixes, whenever you please, on Zion I’s Remix Wizard.

Remix Pepper’s “Freeze” and Win!

Ladies and gentlemen, get your remixing chops ready. Starting Saturday (Feb. 28), Pepper is inviting you to make your own musical masheries of their song “Freeze”!

While Pepper originally hails from Hawaii, they now bring you their fresh mix of reggae, rock, and punk straight from sunny southern California. No, I’m not talking about Sublime here, but rather, the evolution of the brah brah music that they gave birth to. Pepper’s sound takes you from rum-fueled reggae party jams to warm coastal pop that makes you feel like you’re summertime chillin’ no matter the season. Freeze is a song from the latest Law Records release, Pink Crustaceans and Good Vibrations“, which was produced by Sublime producer and former Butthole Surfer Paul Leary.

Pepper has loaded the stems to Freeze into their Remix Wizard and now wants to hear what you can do! You have two options for making a remix: you can download the stems for free and use any software you want; or you can click on the widget’s MixMaker link to make a remix in MixMatchMusic‘s simple online music editor. If you’ve never experienced remixing before, or just want to see how Freeze was made, check out the MixMaker! Either way, make sure to you upload your remix to the widget so that others can listen to, vote on, and share it.

The Freeze remix contest runs from February 28 to March 28 (2009), and Pepper will hand pick three winners. If you win the grand prize, you get two VIP passes to the next Pepper show in your hometown for your friends, and the chance to shadow Pepper’s sound engineer for the day (from load in to load out at a show in your hometown). How cool is that!

The grand prize winner will also receive the T-RackS 3 Deluxe Mastering Suite and AmpliTube Fender® (courtesy of IK Multimedia); a Law Records backpack full of Pepper swag; one pair of SkullCandy headphones; an autographed photo of Pepper; their remix featured on Pepper’s myspace; and their remix released on an upcoming album from Law Records. The first runner up will receive a copy of AmpliTube Fender from IK Multimedia, and the second runner up will get a copy of the T-RackS 3 Standard Mastering Suite from IK Multimieda. Both runner up winners will also receive two VIP passes to the next Pepper show in their hometown; a Law Records backpack full of Pepper swag; their remix featured on Pepper’s myspace; and an autographed photo of band.

So what are you waiting for, brah? Enter the Freeze remix contest here! And, look out for Evolving Music‘s interview with Pepper early next week.


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