Archive for the 'future of music' Category

Slightly Stoopid Announces Remix Contest Winners

After carefully reviewing the 49 remixes submitted to their Blazed and Confused at 2 Am Remix Contest, Slightly Stoopid have picked the winners! As part of the contest, Slightly Stoopid invited fans to remix their song 2AM using MixMatchMusic’s Remix Wizard, while the band was on the road for the Blazed and Confused tour. Thanks to everybody that participated, there’s so much talent out there! Some of the remixes were pretty mellow, others were upbeat, some more hip hop influenced, a lot of reggae, some cool sound bites… all in all some really great stuff.

But, there was one remix that really caught the attention of Slightly Stoopid and stood out above the competition. Congrats to icehouseindustries for winning the remix contest! His remix was chosen by Slightly Stoopid as the grand prize winner! Check it out…

Icehouse Industries

Icehouseindustries will receive a HUGE prize pack that includes a set of the new Slightly Stoopid branded headphones (Skull Candy); an autographed Stoopid poster; 2 tickets to the next Slightly Stoopid concert in their area; a limited edition Slightly Stoopid branded glass pipe; CDs of Slightly Stoopid’s entire discography & Chronichitis vinyl; a copy of Slightly Stoopid Live in San Diego DVD; and the icehouseindustries remix will be posted for streaming on Slightly Stoopid’s Website, Myspace, Facebook, and their theSixtyOne.com page.

There was also a prize for the fan favorite, for the remix that received the most fan votes. Congrats to Karma for getting the most fan votes for his unique remix that brought a grooving lounge sound to 2am, complete with funky flute, saxophone and jazz guitar. His remix definitely caught a lot of attention. Karma wins a set of the new Slightly Stoopid branded headphones (Skull Candy) and a limited edition Slightly Stoopid branded glass pipe. Saaawwweeeet!!!

Karma

Make sure to check out some of the other remixes submitted. I’m a fan of NotoriAce’s remix and all of the different levels and genres used, as well as We Like it Edgy out of Galashiels, Scotland’s “2am edgy remix”. Also, I’m kinda diggin’ the use of Daydreamin’ by DJ Devan Air and Biggie Smalls in Will Becker’s mash-up. And, big ups to Gravity Terminal for his electro-dub version of 2am. Click the image below to check out all of the submissions. While you’re there, be sure to browse the Remix Wizard site to find other remix opportunities and to see how you can host your own remix contest using MixMatchMusic’s FREE remix contest platform.

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Click image to check out all the remix submissions.

What I’m Hearing, Vol. 16

{For the music I was listening to in July, click here.}

Well, once again I’m a bit tardy and we have the music I was listening to in August being posted on the first day of September. But, better late than never, and the August music, while a bit late, is pretty spectacular. The August iPod update covers 94 songs from 7 artists (yes, a lot of full album downloads this month), and stayed largely (and surprisingly) away from Hip-Hop. So, without further ado, here’s what I’m hearing lately.

As Tall As Lions, You Can’t Take it With You: Having been kicking around in various formats since 2001, ATAL has released their third album. The band, originally from New York but recording a good portion of work in Chicago, flirts with rock, Indie and folk in darker soundscapes. The sometimes low, sometimes high or falsetto voice of lead singer Dan Nigro works with lyrics often dealing with depression or anxiety over brooding tracks. Through all of these songs, a feeling of being trapped somehow persists, with snips of guitar rifts floating through deep bass lines or horns whispering in the background. But despite this, the melancholy at times reaches crescendos that speak of freedom through misery. At other points, ATAL is a runaway train of energy on a track like “In Case of Rapture,” where the drums keep a frenetic pace. Don’t Sleep On: “Sixes and Sevens,” “We’s Been Waitin,” and “Home Is Where You’re Happy”

Beats Antique, Tribal Derivations: Fusing old and new, Beats Antique uses World and specifically Eastern-inspired music while adapting it to Western downtempo, glitch and hip-hop. Indian chants, thick stand-up bass, lightly picked harps, sitars and other string instruments are thrown in the pot with tablas and hand drums, frequently to be sprinkled with drum machines and electronic effects. The result is an album with driving, lounging or club music. In some cases you can imagine the hookah smoke drifting around you as dancers move slowly to the tunes, while in others you can imagine a dark lounge. On “Derivation,” they take portion of melody from “Summertime,” and pepper it with a digeridoo and deep drums. If you’re a fan of World music, this is an album for you. Don’t Sleep On: “Derivation,” “Intertwine,” and “Discovered.”

Fruit Bats, The Ruminant Band: After working on the fringes of music, Eric D. Johnson, the frontman of the Fruit Bats, signed with Sub Pop in 2002 and have been labeled by music publications as “Zoology Rock,” “Boot-Gazer,” and “rustic pop.” The Ruminant Band is their 5th studio release and offers a sunny panoply of pastoral and easy to listen to (which is not the same as easy listening) rock tracks that feel like they could have come out of another era. Up-beat acoustic guitars back moving guitar riffs, piano dances playfully across the spectrum and Johnson’s voice, high and plaintive, is reminiscent of some of Led Zeppelin’s tracks. The tracks are on the shorter side, content to bring the listener along, get the idea across and move onto something else without brooding on one sound. An upbeat album perfect for a ride or camping trip, early mornings in the sunshine and dusty backroads. Don’t Sleep On: “Beautiful Morning Light,” “Primitive Man,” and “Singing Joy to the World.”

M.R. Shajarian, Night Silence Desert: Where Beats Antique took traditional music and mixed it with new themes, M.R. Shajarian stays strictly classic here in his World music. The tracks are light on percussion and heavy on atmosphere, with songs that feel as if they’re literally drifting away into the night of a desert. The instrumentation is skilled, an almost Middle East Béla Fleck sound permeating many of the tracks. Don’t Sleep On: “Silence of the Night (Sokout-e-Shab),” “Rain (Baroun),” and “Setar Instrumental (Torgheh)”

The Morning Benders, Talking Through Tin Cans: Berkeley natives The Morning Benders, who recently garnered “Best Of” for a local band in the yearly San Francisco round up are a pleasant mixture of rock and Indie pop without trying to be too much of either. The songs are laid back and pleasant melodically. Simple drums, guitars, a Rhodes and tambourines paint a picture of sunny California in much the same way the Beach Boys did, but with urban flare and a nod to slightly less-polished pop. Like the Shins without the depression, The Morning Benders are a group to keep an eye out for over the next few years. Don’t Sleep On: “Waiting for a War,” “Boarded Doors,” and “Wasted Time.”

Oumou Sangare, Seya: Hailing from Mali, Sangare weaves traditional African hunting songs with lyrics of social criticism attacking the position of women and marriage in the society, among others. Seya is her first album release since 2004 and it is full of sound. The rhythms and melodies of her native land meet superbly with her voice which is smooth and slightly musky. The arrangements are lively and moving, and as her voice soars over the songs, you don’t need to speak her language to hear her emotion. Don’t Sleep On: “Kounadya,” “Senkele Te Sira,” and “Wele Wele Wintou.”

Owl City, Maybe I’m Dreaming/Ocean Eyes: Adam Young is the one man behind Owl City. He started making music to combat insomnia, and the tracks carry an energized dreaminess that speaks to the line between dusk and dawn. Fans of Postal Service will recognize his electric and synth symphonies, while fans of Death Cab for Cutie and Postal Service will find in Young an eerily identical voice to Ben Gibbons. Young is soothing, his melodies are light and sound pure, and his balance between sweet sentimentality and sad longing creates almost a joyous balance between joy and pain. For some, these tracks might be too syrupy, but for others, a slightly more electronic and upbeat Postal Service will be just the delivery they need. Maybe I’m Dreaming is a 2008 release and Ocean Eyes from 2009. Don’t Sleep On: “Fireflies,” (video below), “The Technicolor Phase,” and “On the Wing.”

Remix Lyrics Born!

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Heads up fans, producers, and DJs! We’ve got a brand new remix contest for all of you looking for new and impressive ways to participate in the creative process and show off your DIY skills. MixMatchMusic has joined forces with Bay Area rapper Lyrics Born and eyewear company Sutro Vision to bring you a chance to remix Lyrics Born’s newest single, a re-union track with the other half of his Latyrx duo, Lateef the Truthspeaker, called “Pushed Aside, Pulled Apart.”

“Pushed Aside, Pulled Apart” will be appearing on both Lyrics Born’s upcoming Variety Show mixtape and the studio album he has due in 2010. The track utilizes female vocals, synths and moving drum and clap percussion to frame uptempo lyrics from Born and Lateef surrounding the decisions and choices they’ve been faced with making for their careers. Check out the video for the single below.

In an effort to engage and interact with fans, as well as contribute to the growing number of artists allowing fans to remix their work, Lyrics Born has loaded the stems to “Pushed Aside, Pulled Apart” into the MixMatchMusic Remix Wizard and has given you two options for making a remix: Either download the stems for free and use any software you want, or just click on the MixMaker button on the widget to make a remix in MixMatchMusic’s simple online music editor. If you’ve never experienced remixing before, or just want to see how the song was made, check out the MixMaker. Once you’ve completed your remix, upload it so that others can listen to, vote on and share it.

So what will you win? From the entries, Lyrics Born himself will be picking three winners – a grand prize and two runner-up prizes. The grand prize winner will receive a pair of Lyrics Born signed Sutro sunglasses (these shades are sweet!), autographed copies of the entire Variety Show catalog, a Lyrics Born T-Shirt, 2 free tickets to any Lyrics Born show, a meet and greet with Lyrics Bron at said show, and their track featured on LyricsBorn.com presented by Lyrics Born himself.

The 2 runner ups will each receive a pair of Lyrics Born signed Sutro sunglasses (he will sign the case), a copy of the new Lyrics Born Variety Show mixtape, a Lyrics Born T-Shirt and 2 free tickets to any Lyrics Born show as well as their remix featured on LyricsBorn.com. The official rules for the contest are available here.

So what are you waiting for? The contest starts today (Tuesday, August 25th) and runs through Friday September 25th. Tune in, sign on and start mixing!

Concert Sales Thrive Despite Recession

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It appears that the recession has not affected concert sales. Just look at the Pollstar 2009 mid year business analysis. People will always need the escape and the experience of live music, and tough economic times aren’t going to stop them apparently. Last year “the average box-office gross was up 18 percent and the average attendance up 6.3 percent, according to Billboard magazine” writes John Gerome of CBS News, who also notes that many musicians, promoters, and distributors are offering discounts and promotions of various kinds to help fans be able to afford their shows. Live Nation, for example, sometimes offers a four-pack deal (four tickets for the price of three) in essence rewarding you for bringing your friends.

Perhaps this trend is similar in a sense to alcohol sales. People certainly don’t stop drinking during tough economic times, but they might go out less and instead buy liquor at the store or choose cheaper drinks when they do go out. As far as concert tickets go, strapped fans will still go see their favorite bands. They’ll just buy crappier tickets.

Artists (well… some of them) are still making a ton of money from ticket sales. “Just ask Bruce Springsteen, Brit-pop singer Lily Allen, musical comedy duo the Flight of the Conchords, or indie-rock darling Neko Case, all of whom put on sold-out concerts in Boston in the last month,” says Sarah Rodman of the Boston Globe. In the era of steadily declining album sales, concerts are the life support that musicians continue to cling to.

MC Lars, who still makes royalties off of his older stuff on iTunes told us, “…for the newer stuff — the only way to get heard is to be out on the road as much as possible and playing clubs and all that because really with the recession and with kids knowing about bit torrent… the answer is to be on tour if you wanna make money as a musician – OR to write songs for commercials and not have any desire to be an independent musician!” He is a shining example of the DIY artist who is not afraid to try new things and get creative, especially when it comes to interacting with his fans.

This article in the Sydney Morning Herald presents some similar views from down under. “A lot of acts are putting out records to promote their tours,” says Michael Gudinski, the managing director of Frontier Touring Company. “In the old days you used to tour to promote your record.” Back then touring gave you the exposure needed to sell albums, which equaled revenue. Of course now the internet has forced the music industry onto its knees and slashed record sales. It has, however, graciously opened a new window of opportunity for the concert industry. “With the advent of the internet, which I regard as the radio of the 21st century, the potential concert-going audience in this country, in my opinion, has quadrupled,” says veteran concert promoter Michael Chugg.

As music 2.0 continues to evolve and present us with surprises, fans are increasingly becoming participants in the industry, rather than just passive observers and consumers. Take posse.com, for example, which “is turning fans into ticket agents. A music lover receives a commission each time someone clicks on a link or ad on their social networking page to buy a ticket to a show.” Pretty slick. Fans are becoming savvier, hungrier, and their expectations have changed.

One strategy being utilized by artists and promoters as a result is offering fans access to exclusive content, merch, and other VIP type goodies. Elliot Fox, the Director of Marketing & Promotions for JDub Records (a nonprofit record and event production company focused on new Jewish music, building community, and cross-cultural dialogue), explained that they are combating unfavorable conditions by developing new incentives and marketing strategies in order to reach their existing fan base while also building new ones. “The key to keeping fans loyal while also attracting new ones is being able to offer added value and additional content to users. For example, we can offer a free album download with purchase of a t-shirt or a free label sampler for fans who follow us on twitter. We are also in the process of launching a membership model where fans can pay a yearly subscription fee and will automatically receive our next 4 releases both physically and digitally. We feel that providing fans with a steady flow of new content allows them to feel connected to what the artists and label are trying to do.” Word.

The smart artists are figuring out ways to thrive in the current economic climate. Some attempt to make their live music experience accessible to a broader audience by offering tickets at a variety of price points. Others attempt to convert casual fans – who perhaps listen to, purchase, or illegally download their music but don’t go to concerts – into loyal fans. It’s the loyal fans who are most likely to go enjoy and support their favorite musicians even in tough times. It’s the loyal fans who might skip the family vacation to Hawaii this year but still splurge on a road trip to a music festival or decent seats at that U2 concert. Deep artist/fan connections are critical to success in music 2.0 and in most cases it’s what both the fans and the artists want – which is another reason why remix culture is still gaining momentum.

Another group diving headfirst into the artist/fan lovefest era is John Brown’s Body. Their manager, Seth Herman, pointed out numerous ways JBB is actively making themselves available to fans. “Basically we went right back to the grassroots level- replying to every email, sending everyone who buys merch at our online store a thank you, and giving away free tickets to a show if there is room on the guest list.” When touring they even take it a step further and reach out to local bands who are willing to pre-sell tickets and they’ll sometimes work with promoters to give the local band discounted tickets so they can bring out their friends. As we recently discussed, JBB is also working with The Hector Fund to pay for their international tour through “artistfunding.” The opportunities afforded fans through that particular collaboration are absurdly cool.

As we stumble blindly through the foggy terrain of this new musical frontier, trying bold new things and getting intimate with the music and its creators in totally new ways, at least we can count on one thing: Live music is here to stay.

Kero One Interview

Kero One

Kero One

When it comes to DIY, it doesn’t get much more do-it-yourself than Bay Area born and bred Kero One. When he dropped his first album, Windmills of the Soul in 2005, he made it completely at home, charged up his credit card, released it on a self-made label, Plug, and became a hit when one of his original 50 copies found its way to Japan. Earlier this year, Kero One released his sophomore album, Early Believers, and I sat down to chat with him about his upbringing, musical history and thoughts on the evolution of the music industry.

AC: So you talk on Early Believers about your parents moving to the Bay Area. Where did they move from and was it a big culture shock for them?

KO: Well they came from Korea originally; and then they came here when I was… zero. Probably in 1978 or so. From what I understand, it’s a little bit different, of course, but you know, they adjusted. What I talk about on “Welcome to the Bay,” it’s just some of the experiences that I witnessed when we were in the South Bay growing up. I talked a little bit about that and also, I guess just a little bit about their adjustment in terms of, they’re used to a whole different lifestyle and obviously like different types of food and things like that. But, yeah, I mean, it was different, but of course they adjusted. And then we grew up in the south bay, and you know, I’ve obviously lived there for pretty much all my life.

AC: Whereabouts down there, San Jose?
KO: San Jose, Los Gatos, Santa Clara
AC: So how has your family played a role in the music that you’ve created?

KO: Well I’d say they made me take classical piano when I was really young, so, in the sense of being forced to take piano lessons, that was a pretty big role because, even though I hated it back then, I’m pretty thankful for it because I use it a lot in my music now. And other than that, not that much because really, they didn’t push me to do music; I mean, they’re kinda traditional Asian parents in the sense that they wanted the more, “education thing is a big deal,” and going to a good college and getting what they understand is a good job, whether it’s an engineer or doctor or something like that. So, they were really pushing for that, and, you know, honestly, when I told them I was rapping, I mean you can guess what their reaction was. Which is understandable, I guess, but now they’re fully supportive.

AC: You talked about learning classical piano. That was maybe the first of many instruments you learned; did you go on to learn any others, or was that the only formal training that you had?
KO: Yeah, that’s the only one I had formal training in, and I did that for 10 years almost. Technically it was probably like five years because the other five, I was kind of not really there. I hated classical music, but, when I was in middle school, I was really into punk, and I got into Primus and a little bit of rock like Red Hot Chili Peppers, and we all know, Flea and Les Claypool, ridiculous bassists. That inspired me to pick up the bass, and I started messing with the bass a little bit. So, other than that, it’s just bass, piano and I play a little bit of percussion; so those are my three things right now.

AC: Do you spin?
KO: Yeah, and I DJ as well. I got into scratching quite a bit when I was in college, so I was into the whole turntables thing, try to beat juggle, flares. I DJ out mostly in the city, one off events and sometimes I go out and DJ internationally, but, yeah, right now I’m just trying to focus on the live stuff.

AC: Do you play your instruments live in concerts?
KO: Well, actually for the last show, what we did was I incorporated a little bit of live keyboard and a little bit of live drumming, but something that I’ve always wanted to do was play some instruments and rap at the same time ’cause I’ve never seen anybody really do that. I’ve seen people sing, but not really rap, so that’s what I’m gonna be doing on my new show; just a little bit of that, and incorporate, I got a guitarist, I got a singer, and so we’re definitely bringing in like the live element to the live show, ’cause a lot of the stuff on my album is actually played out, it’s not samples, so it seems pretty natural to have live instruments.

AC: Out of all those instruments that you’re playing, which one are you enjoying playing the most?
KO: I’d say probably the keys. I’m not stellar player in any of the instruments, but when I do play the keys, it’s definitely fun when you can come up with a nice chord progression or some good solos, I’d say the keyboard.

AC: So you were talking about Primus, Red Hot Chili Peppers; what are some of your other musical influences and what are you listening to now?
KO: Man, I pretty much am influenced by everything from Mobb Deep in the early 90’s to John Mayer to Daft Punk, I listen to it all. Probably the only thing I don’t really get influenced by is country — I mean everybody says that, right — country or like folk, or something, or obviously classical music. But yeah, I listen to pretty much everything; like I grew up listening to really being into the early 90’s hip hop stuff, classic stuff.

AC: What was the first rap album you really got into?
KO: I’d say probably LL Cool J, Radio — I think that was the one. And then the BDP (Boogie Down Productions) stuff. So, yeah, BDP By All Means Necessary. And then for me, you know, I listened to that era when that came out, and then I went back to study other artists. Then, you know, from there, just expanded to Rare Groove and Soul and other related genres.

AC: So your initial album kind of made its break in Japan.
KO: Yeah.
AC: I’ve followed a number of hip-hop groups from Japan, but what would you say about the scene and the culture over there in the industry in terms of hip-hop?
KO: Well, definitely the culture plays a large roll, in the scene of hip hop over there because their culture, as you probably know, is very intense in terms of studying and breaking things down. I mean, when I was watching TV, and they were talking about, Indian Curry, I mean I was just watching from the hotel room and they were Japanese chefs, climbing barefoot on trees in India with the Indian guys there, to show this is how they do it, this is where they get it from, this is what it looks like and what it smells like, and they’re like breaking it down. I mean, that whole mentality is just kind of standard to me out there. They do that with hip-hop, and out there I learned more about music than I ever have in that short amount of time, ‘cause they know hella information, I mean, all the good music somehow just gets funneled over there and they have it at stores, the people who sell music are super knowledgeable. I basically discovered all these artists from the UK, from Europe, in other parts of Asia, even the States, out in Japan, you know. It’s really weird. I think because of that, they’re able to push the envelope a little bit. It’s definitely on another level out there, I think, in some ways.

AC: Did you pick up any Japanese hip-hop that you really liked while you were back there?
KO: DJ Mitsu is part of a group and I picked up their albums. I picked up a few instrumental albums out there. When I go out there, usually the labels will give me like a stack of CDs, so there are a couple CDs in there that are pretty dope. But yeah, definitely. I’m always getting new music while I’m out there.

AC: What’s been the most enjoyable part of the transition from web design and tech that you were doing to producing your own albums?
KO: Not having to listen to the boring meetings. I used to fall asleep in those meetings, you know. A lot of times I’d be at work, I’d be thinking about labels, music, I’d be stepping out very frequently to do maybe a press interview in the UK or whatever and since it’s international, you can’t miss that call, and so, you know, I gotta get up and go out and people probably started wondering why I was leaving so frequently. I still actually do a lot of web design now for my own stuff, so I haven’t strayed away from that too much. I hope to soon, but I don’t really miss the technical stuff that I need to learn, you know, just for that company; so now I can do whatever I need to do fix the public website or update the Kero One website or things like that.

AC: Have you retained or used anything from the job in actually getting your music heard?

KO: Well for sure in the sense those skills, I can apply to making websites, making them a little more functional, adding a little bit of interaction with it, like for example a mailing list, or something like that, whereas, you know, if I didn’t learn all that stuff, I’d probably be just a blogger or something, which is fine, but, for me, I’ve been able to take advantage of that. For example, I’ve pretty much configured our whole webstore on the website and now people can purchase things online. So, yeah, in that sense, that’s helped me a lot; so I definitely can’t ignore that.

AC: One of the lines I like from the new album is “wearing so many hats that your hair is concave.” So what’s been the hardest part of the scenario and trying to do it all for your label from rapping and producing your own music to being the label head?
KO: It’s definitely prioritizing your time. I had a PDA phone, which really kept me in check, but prioritizing time and figuring out where things need to be is probably the biggest challenge and now I have employees. Being able to stay on top and make sure that they’re being managed and they’re getting tasks done definitely takes up a lot of energy, but I think it’s definitely part of the grind, It’s a learning experience; I’ve learned a lot about the business. I’d say that another challenge is that I don’t want to take the business side to kind of supersede the creative aspects of my life, like the things I’m trying to do musically, I don’t want them to get pushed out of the picture, so lately with employees and things like that, it’s been helping out a lot, but there’s nothing without challenges.

AC: This whole album is full of really jazzy hip-hop, a lot of jazz influence on it; what was the approach that you used to make these songs and was your intent to go that heavy with the jazz? Was that something you wanted to do?

KO: You know, it’s really weird, I always get that comparison out and get told that it’s very jazzy and I guess I’m not ignorant to that fact, but I don’t actually say I’m gonna try to make it like this. I just usually try to go with what I like and just want to make something I enjoy. For some of the tracks, like “Love and Happiness,” which was produced by King Most, I mean, he just played me a bunch of beats, but when he played that one, that jumped out. I was like “Dude, that beat is ridiculous. I’m gonna have to add that.” So, you know, it wasn’t really a conscious thing to make it like that, but the other approach for this album was that, as opposed to Windmills, I wanted to give a little more diversity in terms of the tempos, the arrangements, I’m bringing in different Soul artists and features and just make it a little bit, I guess, less heavy. Because the first album, Windmills, was very personal and there were a lot of things on there that were very sexual. I mean this one, even though I put that in there, I also wanted to balance it out with something that’s a little fun, tracks like “Keep Pushin’” where you could have people dancing to it. I really wanted to keep it diverse.

AC: Your music sounds pretty complete in terms of the concepts that you have behind it, the musical ideas that you’re trying to bring into it. What are your thoughts, then, on the burgeoning remix and mash-up cultures?

KO: I’m really down with it, actually. As a DJ, I love finding music to remix or mash-up anything because I like to play songs that, even though they may be popular, ’cause they get people dancing, and they get people into the groove, it’s always nice to throw a curve ball at them, you know. I’m all about remixing stuff. I’ve done a few myself; I did a remix of Common’s “The Light.” DJ King Most, whom I worked with, we released some of his remixes for the DJs, and so it’s something that I’m definitely into playing. I don’t do that many in terms of, you know, taking well-known a cappellas and remixing them, but I do like projects here and there that are commissioned, I did a Talib Kweli remix and I’m working on a few Asian artists right now that I’m remixing, this group called Epik High.

AC: What do you think of making your stems available?
KO: Oh, for other people to remix.
Well, I have had a few a cappellas out there for people to remix, and I’ve gotten a few back. As far as stems, as in actual parts, not really, I’m not too into that. I feel like a remix should be like a regenerated or a totally new look at the beat and the project and the vocals. Otherwise, there’s no point to me.
AC: Between the record labels, the MP3s, the file sharing, where do you see music now, and where do you see there being a nice meeting place between consumer happiness and artist revenue?
KO: It always makes me a little, um…I don’t know, it’s like a mix between a chuckle and frustration when I hear people saying, on the blogs or whatnot, that “artists need the exposure and that’s why we’re gonna file share.” I mean, come on, that’s like complete BS. Honestly, for me, I’ll admit, I have downloaded illegally and when I have done that in the past, it’s just ‘cause you want the music, you know, it’s not any of the other stuff. I mean, it’s something that’s gonna be free and it’s gonna be in front of your face and most of the time, people will just take it. So, I don’t think it’s the people’s fault out here who want music; it’s the fault of the government and the regulations that aren’t being pushed appropriately on the internet.
For example, when we released Dream Talk, The Tones album, that released and it was at the top 50 of iTunes downloading, and then, a couple days later, all these blogs started showing up with the illegal download links for the albums and, in the dashboard you could see that the sales just plummeted. Right on that day, they just plummeted. And these kids, they’re hungry, and they’ve got mouths to feed, they’re trying to do music full time, so it really makes it tough. Of course we’ve got a team working on it on the security side, but it would definitely help, if and when these government regulations come into place that it kinda polices the activity out there, because, contrary to popular belief, artists do really get hurt by that. Maybe not a Kanye West, for example, but independent artists definitely don’t get to see that kind of return.
I think in that sense, I guess I could see the other side of the argument that, yeah, people have discovered a lot of great music through that as well. When I went to tour in Poland, I had people come up to me, and was like, “yeah, I’m sorry, we all downloaded your music illegally, but there’s no other way we can get it, we’re poor,” and all this stuff. Whether it’s true or not, they were there at the show and I see both sides. So, I think, back when albums were being sold for 10 dollars at Warehouse or whatever and there was nowhere else you could find that, I think a lot of people found out about those albums. I mean, when Nas or whatever came out in the 90’s to Berkeley, that show was packed, and it’s not because people got free music necessarily, it was just ‘cause they heard it on the radio and then they went and supported it and they got real’ into it, ‘cause really there was no real file sharing then. So, I think even with clamping down on illegal file sharing, things can still be really good, but we’ll have to see. We’ll have to see what happens; I really can’t predict it.
AC: Have you seen more of your revenues and artists from iTunes sales or from hardcopy CDs and shows
KO: I would say, probably from iTunes sales. CD sales have just dropped, like, pretty crazy. Though we still get a lot, you know, but it’s a lot slower.
AC: Have you started working on new songs already?
KO: No, I haven’t. I mean, I’ve been working on some remix projects, like I said, with the Korean group Epik High. I’m also mustering up some ideas on another project, but I haven’t actually started working on anything. I always like to release something and kinda reset and kinda figure out what I wanna do.
AC: So what’s up next for the Plug Label?
KO: Well obviously this album we’re gonna promote. We’re still promoting the Dream Talk album. I got a project comin’ up with this guy Green Tea, he does kinda like hip hop, kinda house beats. And then we got DJ King Most, who’s releasing a hip hop album with a bunch of guests. We’re gonna try to keep busy and really take it to that level of being an established label.
AC: How’d you connect with The Tones?
KO: Well The Tones, I actually heard about them on Myspace a while ago. I forget exactly how it happened, but we started chatting and then they had a couple tracks together, but not a full album. I liked what I heard; I mean, I knew that they had something special in terms of their sound, and so after a few chats, I signed ‘em and they basically simply got a full album together and then we went from there. And then we released that album in December!
AC: Yeah, that album’s good. It’s really good.
KO: Thanks. Yeah, I’m sure they’ll appreciate that. It’s interesting because I knew that, it’s definitely a good sound, I just didn’t know how impactful it would be in the hip hop community, ‘cause I guess a lot of people in the hip hop community really wanted to hear something like that. So, yeah, it’s pretty cool that they’ve been received that way.
AC: I think as pop hip hop goes further south in terms of quality, I think there’s gonna be even more of a backlash going the other way to find quality hip hop. Do you want Plug Label to be your side thing, and you’re doing music? Or do you envision Plug Label getting to a place where it’s up there with Stones Throw or Rhymesayers, or do you want to keep it small?
KO: I’d say I want to keep it small in the sense that everything that we put out is still hand-picked and not just to throw it out there, you know, to have a full release schedule. If we have to wait six months for a good album, then we’ll wait six months before we release it. I just feel like the more and more that we add to a catalogue and the more and more I compromise the vision of it musically, I feel like that’s where I’m gonna start losing interest in the label, and others will probably start losing interest because really, the problem I see right now is there’s too much information out there, you know, too much music, and I really wanna be able to kinda like consolidate that to people. That’s my vision, you know. So we’ll see what happens.

What I’m Hearing, Vol. 15

{for last month’s What I’m Hearing, click here}

July’s iPod update was an extremely diverse one, not just for the artists, but for the songs themselves. Taking a new tact, I made July an all mash-up month, checking out some of the ways in which DJs have started taking on the mix and match genre full-throttle. While Danger Mouse helped pioneer it with the Grey Album and AmpLive took it another step with his remixes of Radiohead’s In Rainbows, the mash-up culture is far past those now. But while there is much to be said for the style of Girl Talk where there are more layers than you can reasonably dissect in a listening, I find the club mash-ups utilizing 2 to 3 songs to be a most effective use of the genre. The best news? As all of these are off the grid, they’re all available for download, so follow the links to check the music out for yourself. July’s iPod update included 118 songs.

50 Cent vs. The 50s, DJ Doc Rok: Currently residing in Washington, D.C., DJ Doc Rok’s (djdocrok@gmail.com) work is among the strongest of all artists I heard this month. What’s more is that while he does have a collection of odd mash-ups and various artists, he also sets out to create complete albums of one to two artists. On this album, Rok focuses on all lyrics from 50 Cent songs and combines them with Golden Oldie hits from the R&B and Pop genres. The result? 50 Cent party songs with a touch of flair, moved out of the straight club motif that dominates so many of his songs and saturated with style and soul. Using songs like Dusty Springfield’s “Son of a Preacher Man,” The Four Seasons’ “Big Girls Don’t Cry,” and Booker T. and the MG’s “Green Onions,” Rok flips the 50 acapellas on their head with fantastic result. Definitely my favorite download of the month. Don’t Sleep On: “Rowdy Rowdy/It’s My Party (And I’ll Cry If I Want To),” “Like My Style/One Fine Day,” and “The Good Die Young/Little Susie.”

Best of 2007 (Mash-Up Your Bootz), Various Artists: If you’re looking for a comprehensive blog that provides a vast cross-section of the variety of mash-ups available online, check out Mash-up Your Bootz. They provide comprehensive year-end wrap-up mixes, links to other mash-up sites, and breaking news in the genre. I downloaded both their 2007 and 2008 Best of Mixes and wasn’t disappointed with either. Beck takes on Green Day, AC/DC meets 50 Cent and the Scissor Sisters, Peggy Lee and Iggy Pop collide and Peter Bjorn and John find their whistle backing both Bloc Party and Amy Winehouse. Some of the mashers on this mix include DJ Peaking, DJ Le Clown, CheekyBoy, DJ Lobsterdust, and Party Ben. Perhaps the most pleasant track is by Norwegian Recycling who put together a very simple acoustic mash-up called “How Six Songs Collide” featuring Jason Mraz, Howie Day, Five For Fighting, Angela Ammons, Boyzone, and 3 Doors Down. This one is mirrored nicely with the eerie and melancholy mash of Placebo, Kate Bush and the Pet Shop Boys called, “Love Comes Running Up That Hill Quickly.” Don’t Sleep On: “Young Folks Rehab” by DJ Topcat (Amy Winehouse’s v. Peter Bjorn and John), “Love Comes Running Up That Hill Quickly” by DJ Magnet (Pet Shop Boys v. Placebo v. Kate Bush) and “Break Through Love” by DJ Zebra (The Doors v. Led Zeppelin)

Best of 2008 (Mash-Up Your Bootz), Various Artists: The 2008 mix picks up where 2007 left off and offers an impressive array of very different artists finding their songs blended with people of opposite genres. The album kicks off with Bryan Adams going head to head with Metallica, James Brown duels The Offspring, and Rage Against the Machine gets thrown together with AC/DC, Joan Jett, Queen and Red Hot Chili Peppers. To say that these songs stretch the concept of mashable genres is an understatement. Contributors include Wax Audio, MadMixMustang, DJ Morgoth and Divide and Kreate. Best track has to come when DJ Schmolli brings the haunting guitar lilt of Chris Isaak’s “Wicked Game” and fills it with a slowed down Billy Idol singing “White Wedding.” The result is astounding. Don’t Sleep On: “Wicked Wedding” by DJ Schmolli (Chris Isaak v. Billy Idol v. HIM) “The Low Anthem” by Bass 211 (Flo Rida v. Pitbull) and “Dance Dreams” by Divide and Kreate (Eurythmics v. Lady Gaga)

Michael Jackson: With the unfortunate and untimely death of Michael Jackson last month, I decided to go back and flesh out my Jackson music collection. Sure, I had Thriller and parts of Bad, but I was still missing a large chunk of music from the Jackson 5 days as well as the tracks he did as part of The Jacksons. In all of these outings, Michael’s voice is distinct and easy to pick out, and his energy serves to carry most of the songs. So if you’re looking for some tracks you may not have heard, Don’t Sleep On: “Too Late to Change the Time,” (Jackson 5) “State of Shock,” (The Jacksons) “Another Part of Me” (Michael Jackson)

Jay-Z vs. Led Zeppelin, DJ Doc Rok: By taking the lyrics from Jay-Z’s soundtrack to American Gangster and mashing them with various Led Zeppelin songs, Doc Rok succeeds again in creating an album that can stand on its own. Darker and more subdued than the 50 Cent album, this outing utilizes Zeppelin songs like “Immigrant,” “No Quarter,” “Tangerine,” and “Kashmir.” The result is a new way to think of Jay-Z, liberated from much of the standard hip-hop and rap tracks he’s been tied to, the guitars and gritty classic Rock from Led Zeppelin provide a new canvas which comes off fresh. Don’t Sleep On: “Success/Moby Dick,” “Party Life/I’m Gonna Leave You,” “No Hook/Tangerine”

Party Vol. 25 (Mash-Up Your Bootz), Various Artists: Where the 2007 and 2008 span every genre, what you find most on this party album are mashes primarily utilizing hip-hop, dance and rock. DJ Lobsterdust brings The Police and Coldplay together while DJ BC brings together George Harrison, L’il Kim and Notorious B.I.G. The nice part of this album is that all of it is danceable and will appeal to most anyone on the dance floor. When Gloria Gaynor and Fall Out Boy meet each other at the hands of Mighty Mike, just about anything is possible. Don’t Sleep On: “Get the Day ‘n’Night Started” by Pheugoo (Pink v. Kid Cudi), “Beautiful Journey” by DJ MashUP (Journey v. Akon) and “Lady and the Usher” by Divide and Kreate (Usher v. Ladyhawke)

SXSW Spotlights Artist-Fan Collaboration in New Film About Music 2.0

sxsw

Over the last several months, MixMatchMusic has been busy working on a short film for South By Southwest, titled “Remix…A New Way to Engage Fans”. Well, we’re happy to announce that the film is now live and you are invited to see how artists and fans are turning to remixing to connect and interact with fans in a music 2.0 world.

Emerging hip hop artists, the Bayliens, are poster children for a music 2.0 world that is nearly as much about connecting with fans off stage as it is entertaining them onstage.  This film shows how they’re connecting with fans at an almost molecular level, by offering them the musical building blocks of their songs and encouraging them to remix them into new sounds and new songs. The film also features insights from AmpLive (of Zion I) and Trifonic on the power of artist-fan collaboration.

Musicians are navigating a dramatically changed music business landscape.  More than ever, they have to engage and involve casual listeners in order to build deep and lasting relationships with them.  The group behind the video, MixMatchMusic (aka, the dudes writing this post), is focused on helping musicians make those connections and deepening the bonds that link them with fans.

The Bayliens


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