Posts Tagged 'internet radio'

Grooveshark – Listen & Be Listened To

For Fans

For Artists

It’s my favorite way to stream music. In my opinion, way better than Pandora. Groovesharkers can browse through their library of music, add music they find to their streaming “queue” or “auto play” letting Grooveshark pick their upcoming music based on their choices. The best part is that streamers can “favorite” the music they like and come back to it another time or add it to a play-list. Another great feature is the ability to share music links through various social networks like twitter. Way cool. Beyond streaming, Grooveshark hosts an artist section that focuses on “do it yourself” (DIY) and emerging bands getting their music played. Here’s how…

They Create and Convert Fanbases

Grooveshark Artists gets your music to the ears that matter. Choose similar artists and they’ll play your music after they get played on Grooveshark, thus creating fans organically via Autoplay. At the same time, why not target them with an ad every time your music is put on?
Quality Control
It pays to be honest. Once you’ve targeted some artists to match up with your music, fans start hearing your music. If your targeting was inaccurate, inappropriate, or simply bad, fans will vote it down -automatically taking the tune out of rotation. Play nice and get fans, play mean and get nothing.
Appease Your Inner Control Freak
If you’re as compulsive as they are at Grooveshark, you’ll love that no detail of your music life goes overlooked. Edit both your own metadata as well as metadata from fan-uploaded files. Keep album art in check. Submit lyrics. You can even sell your music + merch on tons of their partners’ sites.
Blending AdWords and Radio

Grooveshark employs a very simple song placement technology to ensure that you’re heard by those who already dig your style of sound. Promoted tracks– whether country, jazz or rock– will only be played after the artists within the genres you select.

Ads as Calls to Action

Almost every musician throughout the world performs at concerts, sells merchandise, and needs potential fans to actually listen to their music. With Grooveshark, not only are standalone ad campaigns sold at a discount to artists, but they’re provided free of charge alongside any ‘Get New Fans’ campaigns.

Goodies Galore

Embed your tunes with a widget on every website you love. Get short URL links directly to your songs. Watch your buzz grow with the easiest (and newest) way to keep your digital life grooving. Tinysong, Twisten.FM, Widgets, and Facebook ShareSong allow you to do all sorts of cool things–at no cost. They’ll take care of everything.

Give it a whirl, test it out, let Grooveshark know what you think!! In the mean time, I’d like to share one of my play-lists with you.

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MySpace Music

Social networking site MySpace jumped into the music industry recently, setting up deals with the major labels to stream free music to the users of the site. The news I read yesterday stated that in only the first week, over 1 billion songs were streamed. The commentators seem to view this as a monumental feat, despite the fact that a) they’re free, b) there’s millions and millions of users on MySpace and c) they’re instantly and readily available. In fact, the majority of the press I saw yesterday centered around the idea that this was a sort of challenge to Apple’s iTunes.

Let’s be clear. Streaming music that is paid for by advertising is not the same as music sales. The record labels may use the income from the deals to pad their sales/income numbers, but a streamed song does not a music purchase make. The purpose of the move from CD to mp3 rather than CD to stream is that people like owning their music, taking their music around with them and playing it for others. The stream is great as a form of promotion and introduction to the music, but you can’t take it with you.

This isn’t to say that I’m against streaming music in any way. Pandora is pretty genius, and I would never knock my old home, USC’s streaming radio station that can be found at KSCR. But for industry writers, who in some part can help influence the record execs that read their work, starting to compare a free streaming music service on a social networking site to the largest music retailer in Apple’s iTunes is like comparing tap water to wine. Just because it’s free and easily accessible doesn’t mean that it can trump the demand for quality and the ability to save something far into the future. Of course, if users find a way to “bottle” the stream to their music library, how interested in continued streaming would the labels be?

As for where this turns the music industry, I think the only answer everyone has for sure is that no one has any answers. The labels are still looking to make money off of solid media sales, as mentioned previously, data companies like SanDisk are looking for ways to make albums smaller and more accessible, and artists are still trying to figure out how the industry would work without them given that they only make 9.1 cents from a song royalty, but there’s no money for the labels if they don’t have the song to exploit in the first place.

So for now, we watch. I’m sure it won’t take long for MySpace to surpass 5 billion streams, but how the labels will react to that and attempt to use it to influence other sectors of the music industry will be interesting to see.


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