With the way things are going in the music industry, artists – especially indie musicians – must get creative. Bands and brands are partnering up in all sorts of interesting new ways. With money no longer pouring in from the big labels and CD sales, more focus is being put on things like concert tickets, direct support from fans, and partnerships with brands.
Critics might say a band is selling out when they do something like partner with a brand, but I say go for it… As long as the philosophy/feel of the brand is somewhat aligned with the band and its ideals and they are ok with it, I think partnerships can be a great way for a band to gain exposure. And in many cases get paid, which in turn allows them to keep making great music. For example, commercials.
Though not their first commercial, I was pretty floored to hear Throw Me The Statue‘s song, “Lolita”, in an Urban Outfitters commercial. Urban Outfitters is big, whether you like their clothes or not. While some may balk at the band’s association with that store, others will discover TMTS for the first time by hearing their song in the commercial. For the newbies among you, check out Evolving Music’s recent interview with TMTS here.